Guides
Guides for founders with a company to run.
Guides for founders who post on LinkedIn and X and have a company to run: how to build a personal brand, what to post from the week you already had, how to write a post that sounds like you, what the numbers mean, and the headline, timing, threading and scheduling questions that come up on the way.
The guides
Written for the founder, from the week.
Each guide answers one question a founder actually types, with examples and sources, and ends with the one place Sonar helps.
- Guide
LinkedIn personal branding for founders
The four decisions, the profile as a landing page, a posting system that starts from your week, what to measure, and the mistakes.
- Listicle
25 LinkedIn post ideas from your week
What to post on LinkedIn when nothing feels post-worthy: 25 ideas tied to things that happen in a founder's week, each with an example hook.
- How-to
How to write LinkedIn posts
The hook, the fold, paragraphs that hold, the take, the ending, and what makes a post sound like a person. Three rewrites.
- Explainer
What are LinkedIn impressions?
Impressions, members reached and views, in LinkedIn's own definitions; what a good number is; how to read your own.
- Explainer
The X character limit
280 on a free account, 25,000 on Premium, what counts as a character, and what to do with a take that runs past the cap.
- Listicle
LinkedIn headline examples for founders
30 headline patterns grouped by stage, each built on one rule: what you do, for whom, and the proof.
- Data
The best time to post on LinkedIn
What 1,839 public post timestamps say about the day and the hour, what they cannot say, and why your own morning beats the average.
- How-to
How to see your scheduled posts on LinkedIn
Where LinkedIn keeps the posts you scheduled, on desktop and on the phone, and how to edit or cancel one.
- Guide
A LinkedIn content strategy for founders
Pillars, a funnel mix, a cadence you can hold, and a calendar that starts from your meetings.
- Guide
LinkedIn thought leadership, without the word
How a founder earns a position on LinkedIn: a territory, a stance, proof from the work, and posts that take a side.
- Listicle
Personal branding tools for founders
The tools founders use to build a personal brand on LinkedIn and X, what each one is for, and where Sonar fits.
- Guide
Shield Analytics alternatives
Shield wound down in 2026. What founders used it for, what LinkedIn's own analytics cover, and the honest scope of every replacement.
The guides say how. Sonar does it.
Every guide here ends in a habit: capture the week, write in your own voice, measure against yourself. Sonar runs that habit as software. How it works, the LinkedIn publishing and numbers page, and the setup guides are one page each. What we measure on public post data, and the working details behind the drafts, go on the blog.