Your name is the asset.
Build it like one.
Your reputation is the highest-leverage asset you have, and the most neglected. Sonar turns your expertise into authority, an audience, and the opportunities that follow.
No credit card to start · Your voice model in minutes
Trusted by executives at
For the founders, operators and executives who know their name is their distribution, and don't have 45 minutes a day to prove it.
Built to compound
Reputations are built by showing up.
A brand is not one viral post, it is a hundred good ones. Sonar removes the blank page that stops most people, so every morning a sharp, on-brand angle is already waiting, with the reason it matters. Keep showing up, and your name starts to carry real weight.
Wednesday, July 8
Good morning, Andrew
You're on a 6-week streak. Two posts left to hit this week's cadence.
Reach 30d
48.2k
↑ 34%
Engagement
6.1%
↑ 0.8
Cadence
3/5
behind
Voice
96%
The hiring mistake that cost us six months, and the one question that now catches it.
Tue
9:00
The metric everyone tracks is the one that lies.
ProductClient renewed at 2× after the Q3 pilot
from Tue's board callDraft thisHow it works
The system that turns expertise into authority.
Sonar learns you
It reads your posts, your positioning and your best work, then builds an Intelligence Pack: a document-grounded model of who you are and how you sound.
It watches your week
Connect your calendar, meeting notes and Slack. Sonar quietly mines the post-worthy moments, the hard call, the win, the lesson, so you never start cold.
You post in minutes
Draft in your voice, refine with one tap, schedule to LinkedIn. Then watch what actually moves your audience, and do more of it.
The Intelligence Pack
It knows what you know.
Most tools start from a blank prompt and guess. Sonar builds an Intelligence Pack: a document-grounded model of your expertise, your positioning, your point of view and your voice. Every draft comes from what you actually think, which is why it reads like you and holds up in the room.
- Built on your expertise, positioning and point of view
- Every draft scored against how you actually write
- Borrow the craft of writers you admire, technique, never costume
What's the story today?
LinkedIn-ready draft
Andrew Bennett
Founder, Northwind · 1st
We lost six months to one bad hire. Not because they were bad, because I hired for the résumé, not the judgment.
Now every final interview has one question that catches it
Or just talk it out…
The Sonar edition · issue no. 6 · week of Jul 6
Contrarian takes earned 2.4× your average this month.
4 of your top 5 posts took a stance. Verdict: pick a fight you can win this week.
You lead your watchlist 56. 9 to 21.7 on engagement per 1k followers.
Tuesday 9am is still your window. Nothing else comes close.
Your niche is arguing about AI pricing. You have the receipt to enter.
48.2k reach · 6.1% eng · 3/5 cadence · 10 tracked rivals
Draft the moveThe weekly edition
Your week, front-paged.
Every week Sonar edits everything it measured into one front page: the verdict that matters most, the stories behind it, and the move to make next. It benchmarks you follower-for-follower against the people who share your audience, reads what your niche is arguing about, and turns each finding into a draft.
- One lead verdict a week, with the numbers as receipts
- Size-fair benchmarking, engagement per 1,000 followers
- A researched brief on your niche, collided with your take
Owned distribution
The channel you own, end to end.
A real pipeline, not a notes app. Drag a post from idea to scheduled across board, week, month and list views. Sonar keeps your mix balanced against your pillars, and publishes to LinkedIn for you, on time, carousel and pinned first comment included.
- Board, week, month and list, plus a media library
- Pillar-mix balancing so no theme goes quiet
- Auto-publish to LinkedIn, text, image or carousel
Content
Your content pipeline
Building
Product
POV
The onboarding change that doubled activation.
Product
What turning down the bigger round protected.
POV
Reflecting on the hire that changed how we operate.
Thu 1:30p
Why we stopped chasing the last click.
draft
The metric everyone tracks is the one that lies.
Tue 9:00a
Read the room. Then lead it. A note on timing.
Fri 8:30a
Why we killed our most-requested feature.
Jul 2
The first book I finished in three months.
Jul 1
The reel recorder · portrait, bite-sized, branded
The prompter · written this week
Everyone in our space shipped an AI feature this quarter.
Almost nobody shipped a result.
Here's the number that changed how we build…
The reel shelf · written weekly from your niche, your week, and who you are
This week's take
The AI feature race misses the point
~30s · script on the prompter
The story
The demo that almost lost the deal
~30s · script on the prompter
The villain
I refuse to hire for the résumé
~30s · script on the prompter
Your brand kit
The Studio
Faces beat text. Yours is one take away.
Video is what feeds reward, and what most founders never ship. The Studio removes every excuse: a teleprompter recorder with the script already written, live captions burned in with your branding, and a shelf of 30-second reels written each week from your niche, your calendar, and what you stand for. Press record, read, done.
- A teleprompter recorder, the script scrolls beside your camera
- Reels and wide takes, branded with your frames and captions
- Five ready-to-say scripts a week, written from your intelligence
A platform, not a prompt box
Everything the habit needs.
Your week, mined
Calendar, meeting notes and Slack become post-worthy moments, read-only, kept as moments, never your raw data.
Borrow their craft
Rewrite a draft in the technique of a writer you admire, or anyone on your watchlist, in your own voice.
Branded visuals
Turn any post into a quote card or a carousel in your theme. No separate design tool.
It learns from your edits
Every change you make teaches Sonar. Its drafts get closer to publish-ready every week.
Trending in your niche
A radar of what's moving in your space, each finding paired with a stance you can actually post.
Grounded, not hallucinated
Fact-check flags any claim your credibility can't back, so client-facing posts stay safe.
Packages
Start with your voice. Grow into your presence.
Every tier widens your reach and adds a heavier hand from our studio. Begin where your audience already is; expand when you're ready.
Signal
The platform. Your voice, on autopilot.
$99/mo
- ✓Your Intelligence Pack + voice model
- ✓Unlimited drafts that sound like you
- ✓Your week, mined into content
- ✓Content calendar + pipeline
- ✓Insights + competitive benchmark
- ✓LinkedIn scheduling + auto-publish
Range
Most popularYour voice, amplified across channels.
$290/mo
- ✓Everything in Signal
- ✓Podcast production + show notes
- ✓Clips + cross-channel repurposing
- ✓Branded carousels + quote cards at volume
- ✓Priority support
Depth
A studio behind your name.
Let's talk
- ✓Everything in Range
- ✓Bylined articles + earned media (PR)
- ✓A dedicated studio team
- ✓Quarterly positioning strategy
- ✓White-glove everything
Prices shown are illustrative while we finalise plans.
FAQ
Have questions?
Yes. Sonar builds a voice model from your real writing, your cadence, your fragments, the way you concede a point, and holds every draft to it, showing a live voice-match score before you publish. It shapes how you sound; your Intelligence Pack shapes what you know. The more you edit, the closer it gets.
A few minutes. Connect your LinkedIn, Sonar reads your public posts and positioning and builds your Intelligence Pack, and you are reviewing drafts in your own voice the same day. No lengthy questionnaire required.
No. A blank prompt gives you generic posts. Sonar is grounded: a document-based model of your expertise and voice, a benchmark against the people who share your audience, a radar for what is trending in your niche, and a learning loop that improves from every edit you make. The chat window is the smallest part of it.
Your data is yours. Everything is scoped to your own private workspace and enforced at the database level, so no other user can see it. Your writing is used only to draft your posts. It is never sold, never shared with other users, and never used to train public models.
No, they are optional. They make Sonar sharper: it quietly mines your week for post-worthy moments so you never start from a blank page. Every source is read-only, you pick exactly which channels it can see, Sonar keeps only the resulting moments and not your raw data, and you can disconnect any source in one click.
Yes, when you want it to. Schedule a post and Sonar publishes it on time, whether it is text, an image, or a carousel, with a pinned first comment. Prefer to stay hands-on? Copy the ready-to-paste draft and post it yourself. Nothing goes live without your say-so.
That is exactly who it is for. Sonar benchmarks you follower-for-follower, so a smaller, sharper account is measured fairly against bigger ones, and it helps you compound. Consistency and voice matter more than raw reach, and Sonar handles both.
Refine it in one tap: shorten it, sharpen the hook, shift the tone, or borrow the craft of a writer you admire. Every edit teaches Sonar what you prefer, so next week's drafts land closer to publish-ready. You are always the final editor.
LinkedIn today, where your audience already is. Higher tiers extend your voice into podcast and earned media, so the platform grows with your presence rather than boxing you into one channel. Plans are month-to-month, with no lock-in, and you can cancel whenever you like.