Personal branding for founders & executives
Own your name.
Your name is the asset. Build it like one.Sonar learns how you write, watches your arena, and ships LinkedIn and X posts that sound like you on your best day.
You already have a personal brand. Most leave it to chance.
as an asset
every week
not bought
For the founders, operators and executives who know their name is their distribution, and don't have 45 minutes a day to prove it.
How it works
The system that turns expertise into authority.
01
Sonar learns you
It reads your posts, your positioning and your best work, then builds an Intelligence Pack: a document-grounded model of who you are and how you sound.
02
It watches your week
Connect your calendar, meeting notes and Slack. Sonar quietly mines the post-worthy moments, the hard call, the win, the lesson, so you never start cold.
03
You post in minutes
Draft in your voice, refine with one tap, schedule to LinkedIn and X. Then watch what actually moves your audience, and do more of it.
The first three minutes
You arrive at night. You leave in daylight.
Minute 1 · night
One choice, one link
Pick your platform, drop your handle. Sonar starts reading while you're still on the page.
Minute 2 · first light
Sonar reports back
Your brief drafted, your presence scored, your arena scouted. Fix anything wrong; one button confirms the rest.
Minute 3 · daylight
Five drafts, day one planned
An Intelligence Pack, a live watchlist, five posts in your voice. The first one is already scheduled.
The platform
Run your whole presence from one place.
Plan your week
Sonar drafts the week ahead, you approve it. The cadence meter keeps you honest.
Finding great talent was hard.
Recognizing great talent was harder.
Ship in your voice
Every draft is held to a voice profile learned from your real posts. Zero AI tells.
Watch your arena
Rivals and top voices, captured weekly and ranked by what actually earned attention.
More about voice
Write in your voice.
Sonar builds a voice profile from your real posts, then holds every draft to it. No templates, no clichés, no AI tells.
Learned, not imitated
The Intelligence Pack distills your rhythm, vocabulary, and stance from what you've actually published.
One voice, two registers
LinkedIn posts and X threads come from the same identity, each speaking its platform's native register.
It keeps learning
Every edit you make before posting teaches the profile. The more you ship, the more it sounds like you.
An editor, not a chatbot
Compose remembers your past conversations, makes the editorial call instead of asking, and can save a stated preference as a standing voice rule.
Andrew Benett
Founder & CEO · 2h
Over the last 13 years, I built teams at two venture-backed startups and a public company.
Each time I noticed the same pattern.
Finding great talent was hard.
Recognizing great talent was harder.
The registers
Not every post wears the same hour.
Work posts are the spine. Around them, Sonar writes in three more registers, each with its own depth and its own light.
Research first, then write
Deep pieces read real sources before a word is drafted. The post ships carrying the receipts.
The strategy call I understood at 200mph: why Ferrari's pit-wall chaos looks exactly like a startup missing its ops hire.
Off the clock
Your passions become personal pillars: the human side of the feed, the posts people remember you by.
Two of your sources point at one truth. That collision is a post only you can write.
Cross-signal
When your own week and your niche collide on the same idea, Sonar fuses them into one golden angle.
Sources
Your week already wrote your posts.
Connect the rooms where your work actually happens. Sonar listens for the moments worth posting, and learns your voice from how you write and how you talk.
Google Meet · Calendar · Slack · Teams · Granola · Fathom · Zoom · Notion · Wispr Flow · and every notetaker worth its salt
Moments, mined
The hard call, the win, the lesson. Pulled from meetings and messages as moments, never your raw data.
Voice from how you talk
Your own words in transcripts and channels teach your spoken register. Your published posts stay the anchor.
Read-only, one switch
Every source connects read-only, shows exactly what Sonar read, and disconnects with one switch in Settings.
The co-pilot
Intelligence that earns its name.
Everything Sonar knows about you and your arena, in every conversation.
Ask for the post.
The co-pilot holds your voice, your niche, and your numbers in its head. Ask, and the draft arrives sounding like you.
"Founder lessons" is carrying your month
Your founder-lessons posts earned 3.2x your average across 7 posts, with Tuesday mornings carrying the two biggest. In your niche this week, everyone is posting hiring hot takes, and nobody is showing their scorecard. That post is yours to write. Want the draft?
Read your weekly edition.
Your week, written like a front page. What moved, why it moved, and what to do about it next week.
Your reach grew by 38% this week
Tuesday's video did the lifting, 3.1x your average. Your two follower jumps both landed within 48 hours of it. A steady week, and the streak holds at seven.
More about the library
Study the posts that won.
Hundreds of certified-top posts from the best founder voices, tagged by the hook that made them work. Borrow the structure, never the words.
Beyond your bubble
Top posts from the platform's best voices, swept weekly with a hard engagement floor.
Learn the hooks
Every post carries its hook type and a one-line read on why it worked. Tap a pattern, study every example.
Act on any card
Borrow the structure, quote it, comment in your voice, or save it to your steal file.
A top voice
13,045 engagements
Being vague is safe.
Being vague is also not worth much...
Your numbers
Measure what's real.
One honest ledger per platform. Every number carries its trend, its source, and the switch that lights it.
Watch your following compound.
Counted daily by Sonar, never modeled. Growth ties back to the posts that caused it.
Balance your mix.
Your content is a portfolio. Sonar measures what you shipped against the mix you chose, and steers the week back to it.
The Studio
Faces beat text. Yours is one take away.
Video is what feeds reward, and what most founders never ship. The Studio removes every excuse: the script is already written, your branding is already on it. Press record, read, done.
The teleprompter
A recorder with the script scrolling beside your camera, captions burned in with your branding.
Reels and wide takes
Portrait or landscape, framed and tagged with your brand kit. Takes auto-draft their own posts.
Scripts on tap
Five ready-to-say 30-second scripts a week, written from your niche, your calendar, and what you stand for.
The prompter · written this week
Everyone in our space shipped an AI feature this quarter.
Almost nobody shipped a result.
Here's the number that changed how we build…
A platform, not a prompt box
Everything the habit needs.
Borrow their craft
Rewrite a draft in the technique of a writer you admire, or anyone on your watchlist, in your own voice.
Branded visuals
Turn any post into a quote card or a carousel in your theme. No separate design tool.
Grounded, not hallucinated
Fact-check flags any claim your credibility can't back, so client-facing posts stay safe.
What founders say
Hear it from founders.
★★★★★
I stopped dreading LinkedIn. The drafts sound like me on a good day, and I ship in ten minutes instead of an hour.
Owais Qureshi · B2B SaaS
★★★★★
The weekly edition is the first analytics I have ever actually read. It tells me what moved, and what to do about it.
Sadiq Abbas · B2B services
★★★★★
It knows my niche better than I do. The library of winning posts alone is worth it.
Saman Javed · Agency
Pricing
One price. All of it.
Sonar is a single plan with every feature switched on, because the intelligence is the product and hiding it behind a tier would make it worse. When you want people as well as software, our studio takes it further.
Sonar
The platform. Everything, for everyone.
$99/mo
7 days free, then $99 a month. Pay yearly and get two months free.
- Your Intelligence Pack + voice model
- Unlimited drafts that sound like you
- Your week and your niche, mined weekly
- Deep research, with receipts
- The full Studio: recorder, reels, carousels
- Calendar, auto-publish + weekly Insights
Range
Your voice, amplified across channels by our studio.
Let's talk
- Everything in Sonar
- Podcast production + show notes
- Clips + cross-channel repurposing
- Branded carousels + quote cards at volume
- Priority support
A monthly retainer, scoped to your calendar. We run the studio work; the platform keeps running underneath it.
Talk to usDepth
MENAP onlyA studio behind your name, end to end.
Let's talk
- Everything in Range
- Bylined articles + earned media (PR)
- A dedicated studio team
- Quarterly positioning strategy
- White-glove everything
A quarterly engagement, a handful of names at a time. Positioning, production and placement, run as one.
Talk to usFAQ
Have questions?
Yes. Sonar builds a voice model from your real writing, your cadence, your fragments, the way you concede a point, and holds every draft to it. And if you connect your meetings, it learns your spoken register from your own words too. It shapes how you sound; your Intelligence Pack shapes what you know. The more you edit, the closer it gets.
About three minutes, and you leave with something real: pick your platform, drop your handle, and Sonar reads your posts while you answer a handful of questions. By the end you have an Intelligence Pack, a live watchlist of your arena, and five drafts in your voice, the first one already scheduled.
No. A blank prompt gives you generic posts. Sonar is grounded: a document-based model of your expertise and voice, a benchmark against the people who share your audience, a radar for what is trending in your niche, and a learning loop that improves from every edit you make. The chat window is the smallest part of it.
Your data is yours. Everything is scoped to your own private workspace and enforced at the database level, so no other user can see it. Your writing is used only to draft your posts. It is never sold, never shared with other users, and never used to train public models. And you can delete your account in Settings at any time, which erases everything, permanently and immediately.
No, they are optional. They make Sonar sharper: it quietly mines your week for post-worthy moments so you never start from a blank page. Every source is read-only, you pick exactly which channels it can see, Sonar keeps only the resulting moments and not your raw data, and you can disconnect any source in one click. Google Calendar, Meet transcripts, Slack, Microsoft 365 with Teams transcripts, Zoom, Notion, and notetakers like Fireflies, Granola and Wispr Flow all connect today.
Yes, when you want it to. Schedule a post and Sonar publishes it on time, on LinkedIn and on X, whether it is text, an image, a carousel, or a native thread. Prefer to stay hands-on? Copy the ready-to-paste draft and post it yourself. Nothing goes live without your say-so.
That is exactly who it is for. Sonar benchmarks you follower-for-follower, so a smaller, sharper account is measured fairly against bigger ones, and it helps you compound. Consistency and voice matter more than raw reach, and Sonar handles both.
Refine it in one tap: shorten it, sharpen the hook, shift the tone, or borrow the craft of a writer you admire. Every edit teaches Sonar what you prefer, and if you state a standing preference in the chat, it offers to save it as a voice rule that rides every future draft. You are always the final editor.
LinkedIn and X, natively: one idea can become a LinkedIn post and a native X thread, each in its platform's own register, published to each. Higher tiers extend your voice into podcast and earned media. Plans are month-to-month, with no lock-in, and you can cancel whenever you like.
Your name is the asset.
Build it like one.
The most valuable channel you own is you. Sonar is how you run it.