Personal branding for founders & executives
Own your name.
Your name is the asset. Build it like one.Sonar learns how you write, reads your work and your arena, and has three posts ready every morning that sound like you on your best day.
Your best posts already happened. Most never get written.
as an asset
every day
not bought
For the founders, operators and executives who know their name is their distribution, and don't have 45 minutes a day to prove it.
Sources
Your work already wrote your posts.
Connect the rooms where your work actually happens. Sonar listens for the moments worth posting, and learns your voice from how you write and how you talk.
Google Meet · Calendar · Slack · Zoom · Granola · Fireflies · Notion · Wispr Flow · with Teams, Fathom and more on the way
Moments, mined
The hard call, the win, the lesson. Pulled from meetings and messages as moments, never your raw data.
Voice from how you talk
Your own words in transcripts and channels teach your spoken register. Your published posts stay the anchor.
Read-only, one switch
Every source connects read-only, shows exactly what Sonar read, and disconnects with one switch in Settings.
How it works
The system that turns expertise into authority.
01
Sonar learns you
It reads your posts, your positioning and your best work, then builds an Intelligence Pack: a document-grounded model of who you are and how you sound.
02
It reads your work
Connect your calendar, meeting notes and Slack. Sonar quietly finds the post-worthy moments, the hard call, the win, the lesson, so you never start cold.
03
Three posts, every morning
Three posts in your voice are ready when you wake up. Keep one, finish it in your drafts, and schedule it for LinkedIn and X. Then watch what moves your audience, and do more of it.
Compared
The ghostwriter you never brief.
Three ways to get your posts written. What each one asks of you, and what it costs.
A human ghostwriter
Briefing calls and a retainer.
- The material
- A briefing call. Someone else's read of the week you had.
- Your time
- The calls, then your notes on every draft, month after month.
- The voice
- Theirs, written as you.
- The price
- $500 to $10,000 a month, on a retainer.
Source:Windmill Growth, LinkedIn ghostwriter cost guide, Feb 2026
A post generator
A blank box and a button.
- The material
- A blank prompt. It has no memory of your week, so you bring the idea every time.
- Your time
- Yours, at the prompt, then in the edit.
- The voice
- A template's. Fluent, and nobody's in particular.
- The price
- A subscription, and every hour you spend at the prompt.
Sonar
Reads your work, writes in your voice.
- The material
- What actually happened in your work: calendar, meetings, Slack and notes, connected read-only.
- Your time
- Keeping one of three posts each morning. Edit what you want, schedule it, and it ships to LinkedIn and X.
- The voice
- Yours, measured from your own posts: sentence length, paragraph length, how often you ask a question. One register for LinkedIn, one for X.
- The price
- $99 a month, every feature on, 7 days free, no card.
Connect once. Every morning, three posts are ready, written from your own work.
The first three minutes
You arrive at night. You leave in daylight.
Minute 1 · night
One choice, one link
Pick your platform, drop your handle. Sonar starts reading while you're still on the page.
Minute 2 · first light
Sonar reports back
Your brief drafted, your presence scored, your arena scouted. Fix anything wrong; one button confirms the rest.
Minute 3 · daylight
Your first posts, kept
An Intelligence Pack, a live watchlist, and five posts in your voice to swipe through; the ones you keep land in your drafts.
The platform
Run your whole presence from one place.
- Ready to postThis morningcounted something by accident this week…the fix was smaller than I expected…five things I told a candidate we turned down…1 kept · waiting in your drafts
Three ready, every morning
Sonar writes three posts each morning in your voice. Keep one and it lands in your drafts; schedule it and a connected LinkedIn posts it on time.
- Voice check
Finding great talent was hard.
Recognizing great talent was harder.Your rhythm, your line lengthsYour vocabulary, no clichésPasses the read-aloud testShip in your voice
Every draft is held to a voice profile learned from your real posts. Zero AI tells.
- Top of your nicheThis weekA top founder voicecontrarian take13.0kA rival on your watchliststory cold-open9.4kA voice beyond your bubblebold claim7.7k
Watch your arena
Rivals and top voices, captured weekly and ranked by what actually earned attention.
More about voice
Write in your voice.
Sonar builds a voice profile from your real posts, then holds every draft to it. No templates, no clichés, no AI tells.
Learned, not imitated
The Intelligence Pack distills your rhythm, vocabulary, and stance from what you've actually published.
One voice, two registers
LinkedIn posts and X threads come from the same identity, each speaking its platform's native register.
It keeps learning
Every edit you make before posting teaches the profile. The more you ship, the more it sounds like you.
An editor, not a chatbot
Compose remembers your past conversations, makes the editorial call instead of asking, and can save a stated preference as a standing voice rule.
Andrew Benett
Founder & CEO · 2h
Over the last 13 years, I built teams at two venture-backed startups and a public company.
Each time I noticed the same pattern.
Finding great talent was hard.
Recognizing great talent was harder.
The registers
Not every post wears the same hour.
Work posts are the spine. Around them, Sonar writes in three more registers, each with its own depth and its own light.
- Deep research · Thursday's piece3 sourcesIndustry wage report“median tenure fell 22% in two years”Founder survey, n=400“61% regret their first ops hire”Your own client data“the pattern held across 9 accounts”
Research first, then write
Deep pieces read real sources before a word is drafted. The post ships carrying the receipts.
- Off the clockSundayCricketFormula 1Cooking
The strategy call I understood at 200mph: why Ferrari's pit-wall chaos looks exactly like a startup missing its ops hire.
Off the clock
Your passions become personal pillars: the human side of the feed, the posts people remember you by.
- Cross-signalrareTuesday's board callyour calendarPricing-power threadtrending in your niche
Two of your sources point at one truth. That collision is a post only you can write.
Cross-signal
When your own work and your niche collide on the same idea, Sonar fuses them into one golden angle.
The co-pilot
Intelligence that earns its name.
Everything Sonar knows about you and your arena, in every conversation.
Ask for the post.
The co-pilot holds your voice, your niche, and your numbers in its head. Ask, and the draft arrives sounding like you.
"Founder lessons" is carrying your month
Your founder-lessons posts earned 3.2x your average across 7 posts, with Tuesday mornings carrying the two biggest. In your niche this week, everyone is posting hiring hot takes, and nobody is showing their scorecard. That post is yours to write. Want the draft?
Ask Sonar anything.
One box over every page (⌘K). Find a post and its numbers, start a draft, or ask a question and get the answer from everything Sonar knows.
It opened on a number.
Your posts that open on a number earn 2.4x your average, and 9:00 on a Tuesday is your best slot. Want three more that open the same way?
More about the library
Study the posts that won.
Hundreds of certified-top posts from the best founder voices, tagged by the hook that made them work. Borrow the structure, never the words.
Beyond your bubble
Top posts from the platform's best voices, swept weekly with a hard engagement floor.
Learn the hooks
Every post carries its hook type and a one-line read on why it worked. Tap a pattern, study every example.
Act on any card
Borrow the structure, quote it, comment in your voice, or save it to your steal file.
A top voice
13,045 engagements
Being vague is safe.
Being vague is also not worth much...
Your numbers
Measure what's real.
One honest ledger per platform. Every number carries its trend, its source, and the switch that lights it.
Watch your following compound.
Counted daily by Sonar, never modeled. Growth ties back to the posts that caused it.
Balance your mix.
Your content is a portfolio. Sonar measures what you shipped against the mix you chose, and steers the week back to it.
The Studio
Faces beat text. Yours is one take away.
Video is what feeds reward, and what most founders never ship. The Studio removes every excuse: the script is already written, your branding is already on it. Press record, read, done.
The teleprompter
The script floats on your camera, just under the lens, captions burned in with your branding.
Reels and wide takes
Portrait or landscape, framed and tagged with your brand kit. Takes auto-draft their own posts.
The interview
Four questions each morning, from your meetings, your posts and your story. About three minutes, cut into a reel or a wide take.
The prompter · today's post
Everyone in our space shipped an AI feature this quarter.
Almost nobody shipped a result.
Here's the number that changed how we build…
A platform, not a prompt box
Everything the habit needs.
Borrow their craft
Rewrite a draft in the technique of a writer you admire, or anyone on your watchlist, in your own voice.
Branded visuals
Turn any post into a quote card or a carousel in your theme. No separate design tool.
Grounded, not hallucinated
Fact-check flags any claim your credibility can't back, so client-facing posts stay safe.
What founders say
Hear it from founders.
I stopped dreading LinkedIn. The drafts sound like me on a good day, and I ship in ten minutes instead of an hour.
Owais Qureshi · B2B SaaS
The weekly edition is the first analytics I have ever actually read. It tells me what moved, and what to do about it.
Sadiq Abbas · B2B services
It knows my niche better than I do. The library of winning posts alone is worth it.
Saman Javed · Agency
Pricing
One price. All of it.
Sonar is a single plan with every feature switched on, because the intelligence is the product and hiding it behind a tier would make it worse. When you want people as well as software, our studio takes it further.
Sonar
The platform. Everything, for everyone.
$99/mo
7 days free, no card, then $99 a month. Pay yearly and get two months free.
- Your Intelligence Pack + voice model
- Unlimited drafts that sound like you
- Three posts ready every morning
- Deep research, with receipts
- The full Studio: recorder, reels, carousels
- Calendar, auto-publish + Insights
Range
Your voice, amplified across channels by our studio.
Let's talk
- Everything in Sonar
- Podcast production + show notes
- Clips + cross-channel repurposing
- Branded carousels + quote cards at volume
- Priority support
A monthly retainer, scoped to your calendar. We run the studio work; the platform keeps running underneath it.
Talk to usDepth
MENAP onlyA studio behind your name, end to end.
Let's talk
- Everything in Range
- Bylined articles + earned media (PR)
- A dedicated studio team
- Quarterly positioning strategy
- White-glove everything
A quarterly engagement, a handful of names at a time. Positioning, production and placement, run as one.
Talk to usFAQ