Who it is for
The same week. A different voice on it.
Sonar drafts LinkedIn and X posts from the week you already had, in your own voice, and what that looks like depends on whose week it is. A founder publishes decisions. An executive publishes inside a communications policy. A consultant publishes a method without ever naming a client. A ghostwriter runs several of those at once. One page each, written for the person rather than for the job title.
The pages
Written for the person, from the week.
Each page says what that reader can post that nobody else can, the constraints they work under, and the one place Sonar helps.
- Founders
LinkedIn for founders
The week you already had is the material: what only a founder can say, the setup, the weekly rhythm, what to measure, and when not to do this at all.
- Executives
Executive branding on LinkedIn
Your name is the asset. The argument for owning it, the constraints an executive posts under, the register, and what an executive says that a founder does not.
- Consultants
Personal branding for consultants
Expertise nobody sees, clients nobody may name. How to post the method without the client, whether to hire a human consultant, and what coaches change.
- Ghostwriters
Ghostwriting software for LinkedIn
One workspace per client, each with its own voice model and its own week. What Sonar does for a writer running several founders, and what it does not.
- CEOs
LinkedIn for CEOs
What a chief executive posts, what the communications team needs to see, and how the week becomes drafts without a content calendar meeting.
- Lawyers
LinkedIn for lawyers
Client matters are never a source. What a lawyer can post from a week under privilege, which sources to connect, and where the material comes from instead.
One system. Read your week, draft in your voice.
Whichever page fits you, the mechanism underneath is the same, and it is written out on How it works. The craft is in the guides, and the case against hiring somebody to do it is in the comparisons.