Ghostwriting software that keeps every client's voice apart.

Writing for founders is mostly a logistics problem. Running five people at once means five voices that must not blur, five weeks you were not in, and five inboxes to chase for the raw material before you can start. Most tools sold to ghostwriters solve the last mile, meaning scheduling, formatting and a hook library, and leave the two expensive problems alone.

Three things decide whether a tool is actually useful to a writer running a book of clients.

• A voice model per person, learned from that person. A shared model with a tone slider produces five clients who sound like the same account. A model built from a client's own published posts produces drafts you can edit rather than rewrite.
• Material without a weekly interview. The standing thirty-minute call to extract ideas is the real cost of this business. A tool that reads the client's own week gives you a starting point before the call, and often instead of it.
• A wall between clients. One client's transcripts, moments and voice rules must never influence another's drafts. That is a data boundary, and it has to be structural.

Sonar's shape for this is simple and worth being precise about, because it is also the limit. Each client is a workspace. A workspace holds one person's Intelligence Pack, their voice model, their connected sources, their moments, their pillars, their board and their publishing connection. Nothing crosses between workspaces, which is enforced at the database with row-level security rather than by a filter in the interface.

So five clients are five workspaces, each signed into separately. There is no client switcher in the product today and no single screen showing all five boards. The wall is absolute, and the cost of that wall is that you cross it by signing in.

Inside a client's workspace, the working loop is the one on How it works, done by you on their behalf.

1. 01

   Their voice, measured rather than described

   Sonar builds the voice model from the client's real published posts and measures the rhythm in numbers: sentence length, how often a short sentence appears, paragraph length, how often they ask a question. Every draft is held to those numbers. It also learns from your edits, so the gap between a draft and what you would have written closes over the first month.

2. 02

   Their week, without the interview

   About once a week Sonar reads the client's last seven days from the sources they connected and keeps the moments: a decision, a number, a lesson. The raw transcript text is discarded. You arrive at the call with the week already in front of you, which changes the call from extraction to selection.

3. 03

   Five drafts to start from

   Each week a deck of five drafts is dealt from the client's own material: up to two from their moments, one from a story they told about their career, one from a development in their field, and the rest from a pillar. You keep what is true and rewrite from there.

4. 04

   A board and a schedule

   Drafts move through Ready, Scheduled and Posted on one board. A scheduled post publishes to the client's LinkedIn or X at the slot you set, and the numbers come back against that client's own average rather than against a market benchmark.

The rule about other people applies to every client automatically: anyone private in their week is written as a role and never by name, which removes the most common way a ghostwritten post embarrasses the person it is signed by.

Sonar was built for one founder writing for themselves, and the multi-client shape above is the honest extent of what exists. Four things a writer will ask for that are not built.

• No seats, roles or reviewer accounts. A workspace is one sign-in. There is no separate client login with view-only rights, and no permission model to configure.
• No approval workflow between you and the client. Nothing sends a draft for sign-off, collects comments or records who approved what. The board's Ready column is a status you set yourself. Approval today happens in whatever you already use for it.
• No client switcher and no agency dashboard. You sign in to a workspace at a time. There is no roster view and no cross-client reporting.
• No self-serve checkout for several workspaces. The plan on one plan, every feature buys one workspace. Several clients is a conversation with us, because there is no multi-workspace purchase to click.

If any of those four is the thing you need most, say so when you write to us. We would rather tell you it does not exist than have you find out in week two.

An agency running personal brands for several founders is the same shape at a larger number, with two differences worth planning around.

Onboarding is the unit of work

Each new client costs you one setup session: their posts for the voice model, the territory question, their sources connected from their own accounts, and their publishing connection. After that the weekly cost per client drops to selection and editing, which is where an agency's margin lives. Plan the session, and do it with the client present so the connections are theirs.

Quality control stays yours

There is no reviewer role to assign, so whatever you use for internal quality checks today stays in place. What changes is the input: a writer starting from five drafts built on the client's real week edits faster and asks the client fewer questions, which is usually where an agency loses hours.

The buyer's side of this decision, meaning the founder choosing between hiring a writer and running software, is argued with numbers on a LinkedIn ghostwriter alternative and a personal branding agency, compared. We would rather you read the case we make to your clients than discover it later.

One client is a normal sign-up: take the plan, set the workspace up with them, and see whether the drafts are good enough to edit rather than rewrite. That answers the only question that matters, and it takes a week.

For several clients, write to us at hello@meetdistilled.com with how many people you write for and what your weekly loop looks like now. There is no per-workspace price to quote you off a page, so the answer comes from a conversation. Tell us which of the four missing pieces above you need most; it is the fastest way for both of us to find out whether this is a fit.

If you write for yourself as well as for clients, the founder version of this page is LinkedIn for founders, and the one for advisers who cannot name a client is Personal branding for consultants. The craft guide behind all of them is how to write LinkedIn posts.