How it works
How meeting notes become LinkedIn posts.
Sonar connects read-only to your calendar, meeting transcripts, Slack and notes, finds the moments worth saying, and drafts LinkedIn and X posts in your voice. You approve each one.
A week, then the posts
Three things happened. Two posts came out.
An invented week for an invented founder, run the way Sonar runs yours: what it read, the moments it kept, and the drafts that were waiting.
What Sonar read
- Google CalendarMonday
Pricing review
09:30 to 10:15 · 3 attendees
Sonar's question, on Home: what changed in the pricing review?
Your answer, one line: we raised prices for the first time in two years.
A calendar entry is where something happened, so Sonar reads the title, the time and who was there, and asks you what came of it.
- Google Meet transcriptTuesday
Client call · 41 min
Their COO: honestly, we would have paid that six months ago if you had asked.
You: that is the part I keep thinking about.
The transcript is read once, in memory, and discarded. The moment is what stays.
- SlackThursday
#leadership
Publish the pricing page, or stay quote-only?
14 replies · half the room each way
You: we publish.
You pick the Slack conversations at connect time. Sonar reads those and nothing else.
What it kept
- Decision
You raised prices for the first time in two years
Two years at the same number is a story about doubt, and the raise is the moment it ended.
Monday's calendar and your one-line answer
- Lesson
A client would have paid the new price six months ago
Their COO said so on the call. Underpricing cost six months, and the margin was the smaller loss.
Tuesday's Meet transcript
- Decision
The team split on publishing prices, and you published
Half the room wanted quote-only. The buyer a public price scares off was going to leave on the first call anyway.
Thursday's Slack thread
What was waiting
Andrew Benett
Founder & CEO · draft
We raised our prices this week, for the first time in two years.
On a call the next day, a client's COO told me they would have paid the new number six months ago if we had asked.
Six months. That is what the hesitation cost.
A good client reads a low price as doubt. Charge what the work is worth, and say it early.
Andrew Benett
@andrewbenett · draft
We argued for a day about putting prices on the website. Half the team wanted quote-only. We published. If the number scares a buyer off, the first call would have too.
168 of 280 characters
Every name in this week is invented, and in your real week the names never travel. A client, a colleague or a meeting participant reaches a draft as "a client's COO" or "someone on my team". That is Sonar's own rule, written into the instructions every draft is produced under.
The three steps
Learns you. Watches your week. You approve.
01
Sonar learns you
At sign-up you give Sonar your LinkedIn or X handle. It imports your published posts and builds an Intelligence Pack: who you are, what you stand for, and how you write.
Your voice, measured. From your real posts Sonar measures sentence length, how many sentences run under eight words, paragraph length and how often you ask a question, and holds every draft to those numbers instead of a house style.
One identity, two registers. LinkedIn and X each get their own register from the same identity. An X take longer than the platform allows becomes a native thread.
The cliches are banned. Negative parallelism, "game-changer", "empower", "tapestry" and the rest of the AI vocabulary are banned outright. The one exception is a phrase that appears in your own published posts.
It keeps learning. Every edit you make before posting is compared with the draft. Repeated patterns become standing voice rules, and you can mute any rule in Settings.
02
It watches your week
Connect the rooms where the work happens: Google Calendar, Google Meet, Slack, Granola, Fireflies, Wispr Flow, Notion and Zoom. Every source is read-only, and about once a week Sonar reads the last seven days.
It keeps the moment. Transcripts and calendar text are processed in memory to pull out what is worth saying, a decision, a win, a lesson, and the raw text is discarded. Each source's row in Settings shows a receipt of what was read.
You set the boundary. With Slack you pick the conversations. With Notion you pick the pages. Google Calendar reads the titles, times and attendees of your own events from the last seven days.
The people rule. Private people who appear in your meetings never reach a draft. A colleague, a client or a candidate is written as a role: "our recruiter", "a client's CMO", "someone on my team".
The weekly deck. Every week, five drafts are waiting on Home: two from your moments, one from a story you told Sonar, one from a development in your niche, one from a pillar you chose. Keep a card and it lands on your board as a draft.
03
You post in minutes
Open a draft, read it, change what you want. Then schedule it, or copy it and post by hand.
One-tap refinements. Tone, length, hook, structure, voice and the call to action, each a single tap, each held to your voice profile.
LinkedIn and X from the same week. With both platforms on, a LinkedIn draft can become an X sibling in X's register with one tap, and the two ship separately.
Schedule or copy. Schedule a post and Sonar publishes it on time to LinkedIn and X, text, image, carousel or native thread. Prefer to stay hands-on? Copy the draft and paste it.
Nothing publishes without you. Only a post you scheduled goes out. A draft waits on the board until you move it.
Your data
What Sonar keeps, and what it never keeps.
Every source connects read-only. The raw text is read once and discarded; the moments are yours to keep or delete.
Kept
- The moments: a title, an angle, one factual detail and the source it came from.
- A short receipt of the titles read in the last sync, on the source's row in Settings, so you can check the work.
- Your drafts, your posts and your Intelligence Pack, in your private workspace.
Never kept
- Transcript text and calendar text. Both are processed in memory and discarded after the extraction pass.
- Video or audio. Sonar downloads a transcript file, never a recording.
- The name of a private person in anything publishable.
Your controls
- Delete any moment, every moment from one source, or all of them, in Settings under Intelligence, Moments.
- Set a retention rule, 30 days, 90 days, a year or keep forever, and Sonar sweeps daily.
- Turn a source off with one switch. Its token and receipt go at once; the moments already mined stay until you delete them.
- Delete your account and everything goes, immediately.
The full policy is on the privacy page. The Zoom integration guide walks one source end to end, and support answers within a business day.
FAQ
The questions, answered.
Start
Connect once. Every week, five drafts are waiting.
One plan, $99 a month, every feature on, 7 days free. The pricing, in full.