Blog
What we measure, written down.
The Sonar blog is where we publish what we measure. Studies run on public LinkedIn posts, notes on writing in your own voice, and the working details of turning a founder's week into drafts they are willing to put their name on.
5 posts
Newest first.
Every post names its method before its conclusion. Where a number comes from public data we say how much data, from when, and what it cannot tell you.
- Privacy
How Sonar keeps your colleagues out of your LinkedIn posts
A colleague, a client or a candidate reaches a Sonar draft as a role and never as a name. Here is where that rule lives in the code, and where it stops.
- Voice
How to write LinkedIn posts in your own voice, measured
How to write LinkedIn posts in your own voice: measure the rhythm of your real posts in numbers, hold every draft to them, and stop describing it in adjectives.
- Data
The nine hook types in 918 top founder LinkedIn posts
We labelled 918 high-engagement public LinkedIn posts by hook type and ranked them by median engagement. The gap between the best and the worst is narrow.
- LinkedIn
One voice, two registers: writing for LinkedIn and X
Publishing in both rooms does not mean two personalities. Here is what changes between LinkedIn and X, what never changes, and the same idea written for both.
- Writing
What to post on LinkedIn after a client call: four shapes
A client call gives you four things that are safe to publish: a pattern, an objection, a number and a decision. How to write each without identifying anyone.
The posts explain it. Sonar does it.
Sonar reads your calendar, meetings, Slack and notes once a week, keeps the moments worth saying, and writes drafts in your voice for you to approve. How it works is the mechanism, and the LinkedIn personal branding guide is the habit it runs.