01
The rule, in full
Nothing here is hidden. A moment is something that happened this week that a reader would learn from or recognise: a decision and why, a client's sentence, a thing that worked or did not. The calculator counts them like this:
- Meetings: one moment for every two meetings, rounded down.
- Client or customer calls: one moment per call.
- Hard decisions: every one is a moment.
- Wins or lessons: every one is a moment.
- Slack threads worth a post: every one is a moment.
Meetings count at half because half of them are status. Calls count whole because a client says one quotable thing on almost every call. Decisions, wins, lessons and the thread the team argued in are posts already; they only need writing. The rule is generous on purpose: a founder who thinks they have nothing to say usually has a week like the one the tool opens with.
02
How the plan is made
The goal starts where Sonar starts a new workspace: 3 posts a week on LinkedIn and 6 on X, the native rhythm of each, and you can set your own from 1 to 14, the same range the product allows. The moments fill the slots in the order they lead best, a decision first, then a win or lesson, then what a client said, then a thread, then a meeting. Up to five posts sit on weekdays, spaced out; past five the week opens to Saturday and Sunday. Each row carries the default slot Sonar schedules into, 09:00 on LinkedIn and 08:00 on X, in your own timezone. Moments beyond the goal bank for next week; slots beyond the moments stay open, and the plan says so.
03
What to post on LinkedIn this week
Start from what happened. The strongest post of a week is almost always the decision: what you chose, what it cost, what you would tell someone facing it on Monday. Second is the client's sentence, the line from a call that you kept thinking about, told with the person written as a role. Third is the lesson, the thing that did not work and the smaller thing you changed. Fourth is the thread: the argument your team had, the side you took, the side that was right. A meeting on its own is the weakest ground; it becomes a post when you can say what came of it.
Keep a plain list of these as the week goes, or let the week keep it for you. Then format the post and check the fold before it goes out.
04
The same week, counted for you
The calculator asks you to remember your week. Sonar reads it. Connect Google Calendar, read-only, and about once a week it reads the last seven days of meetings with people, asks you on Home what came of the ones worth a story, and keeps the answers as moments in a ledger you can read and delete. Every week five drafts are dealt from that material: two from your moments, one from a story you told it, one from a development in your niche, one from a pillar you chose. With both platforms on, a LinkedIn draft can get an X sibling with one tap. You approve each one. Google Calendar, the first source to connect, and how a week becomes posts.
