Features
Everything Sonar does.
Sonar is one platform for a founder's LinkedIn and X presence. It reads your work from the tools you already use, keeps only the moments worth saying, drafts posts in a voice profile learned from your own writing, studies the posts that won in your niche, counts what actually moved, records video with the script on the camera, just under the lens, and publishes to both platforms on your say-so.
Plan
Start from the work you already did.
Sonar connects read-only to Google Calendar, Google Meet, Slack, Granola, Fireflies, Wispr Flow, Notion and Zoom, reads the last seven days, and keeps the moments worth saying: the hard call, the win, the thing you changed your mind about. The raw material is discarded; the moment is what survives. Every source, and what each one reads.
Your work, mined
Meetings, picked Slack conversations, transcripts and notes become a short list of moments, each one carrying where it came from.
A board, not a blank page
Drafts, Ready, Scheduled and Posted, dragged along as they move, with a week grid and a month view behind a toggle.
A cadence you set
Tell Sonar how often you mean to post on each platform. The meter measures you against your own goal, not a platform average.
Three posts ready every morning
Written from your moments, your story bank and what your niche is arguing about. Keep one and it waits in your drafts until you schedule it.
Off the clock, and the rare cross-signal
Your passions become personal themes for the human side of the feed. When your work and your niche point at the same idea, Sonar fuses them into one angle.
Write
Sound like yourself, on both platforms.
The Intelligence Pack is a profile built from your real posts: your rhythm, your vocabulary, your stance, the length of your lines. Every draft is held to it, and every edit you make before posting teaches it. What a post written this way looks like.
How you write, how you talk
Your posts and edits teach how you write; switch on your calls and recordings and Sonar learns how you talk too. LinkedIn and X each keep their own register, and an edit on one never teaches the other.
An editor, not a chat window
The co-pilot carries everything Sonar knows about you and your arena into every message, makes the call rather than asking, and renders drafts as real platform cards.
You set the order
What you tell Sonar wins, then what you pick, then what you do, then its own defaults. A preference you state once becomes a rule you can see and switch off in settings.
Research first, when it earns it
A draft can be built on a researched dossier instead of a guess, and it wears its own register when it is.
Ask Sonar, from any page
One box over every page (Cmd+K): find any post and its numbers, open a setting, start a draft, or ask a question and get the answer from everything Sonar knows about you.
Study
Learn from the posts that won.
A live feed of the posts doing well on your themes, research on what the people you reach care about, and the people you measure yourself against, with their real numbers. Borrow the structure, never the words. How to turn that into a strategy.
The library, as a feed
For you, Explore, People and Saved. Six posts are picked for you each day, the first with a take in your voice, and every post keeps its hook and why it worked. Job ads never make it in.
Your niche, researched
Findings carry the page they came from and the date Sonar read it, debates come with both sides named, and you can ask Sonar to look into anything.
The people you watch
Rivals and top voices, their posts and their follower counts, ranked by what earned attention rather than by who shouted.
Borrow their craft
Rewrite a draft in the technique of a writer you admire, in your own voice. Technique, never costume.
Measure
Count what actually moved.
LinkedIn and X side by side. Every number says the period it covers, and a number Sonar cannot honestly read is left blank rather than guessed. What LinkedIn impressions actually count.
Your own posts, with their numbers
Every post you have published, sortable by recent or by how far it beat your own average.
Analytics, growth first
Followers, your reach day by day and your posting run, for LinkedIn and X side by side.
Your mix, and your wins
Sonar measures what you posted against the mix you chose, marks a milestone once when you reach it, and sends last month's recap on the 1st.
Your own analytics, read by you
A Chrome extension reads the figures LinkedIn shows only you, in your own browser, and only the ones LinkedIn labelled.
A positioning scorecard
Seven dimensions of how you show up, dated, with the change since last time and this month's assignment.
Show
Record the take you keep putting off.
Video is what the feeds reward and what most founders never ship. The Studio removes the excuses: the script is already written from your work, your branding is already burned in, and the take drafts its own caption.
A teleprompter recorder
The script floats on the camera, just under the lens, captions and frame in your own kit, portrait for reels or wide for a take.
Scripts on tap
Short reel scripts wait on a shelf, and each morning the interview asks four questions written from your meetings, your posts and your story: about three minutes, cut into a reel or a wide take.
Cards and carousels
Any post becomes a branded quote card or a carousel in your theme, and Sonar recommends which shape the post actually is.
A photo wall
Photos you drop in are described once, then matched to the drafts they belong with. No generated pictures, ever.
Publish
Ship to LinkedIn and X.
Connect the platform and a scheduled post goes out on its slot, text, image, carousel or video. Or copy it and post by hand, which stays a first-class path. Publishing to LinkedIn and to X.
The slot is your morning
Nine in the morning means yours, wherever you are. The queue hands over the post and its media together.
X physics, applied
A take too long for one post becomes a native thread at the real character limit, counted as one piece of content.
Reshare, quote, react, reply
Somebody else's post can be boosted, quoted with your framing, answered with a post of your own, or replied to in your voice.
Nothing leaves without you
Every draft is approved by a person. There is no mode where Sonar writes and publishes in the same step.
Deliberately absent
What Sonar will not do.
Four things this platform refuses on purpose. Each one is a decision in the code, not a roadmap item.
No automated engagement
No comment bots, no auto-likes, no connection blasts. Sonar writes and it publishes what you approve. Nothing acts on the platform as you while you are away.
No invented pictures of you
Visuals are quote cards and carousels in your theme, or video you actually recorded. Sonar never generates a picture of a person.
Colleagues never reach a draft
A meeting becomes a moment, and the moment loses the names. The people you work with are why the post exists, never characters in it.
Nothing posts without you
A scheduled post is one you approved and dated. There is no setting that lets Sonar write and publish in the same breath.
The longer version is on security, and the questions founders ask first are answered on answers.
One plan
Every feature, no tiers.
There is one plan and everything on this page is in it. 7 days free, no card, then $99 a month or $990 a year. See the plan, or read how your work becomes a post.