Features
Everything Sonar does.
Sonar is one platform for a founder's LinkedIn and X presence. It reads the week from the tools you already use, keeps only the moments worth saying, drafts posts in a voice profile learned from your own writing, studies the posts that won in your niche, counts what actually moved, records video with the script beside the camera, and publishes to both platforms on your say-so.
Plan
Start from the week you already had.
Sonar connects read-only to Google Calendar, Google Meet, Slack, Granola, Fireflies, Wispr Flow, Notion and Zoom, reads the last seven days, and keeps the moments worth saying: the hard call, the win, the thing you changed your mind about. The raw material is discarded; the moment is what survives. Every source, and what each one reads.
The week, mined
Meetings, picked Slack conversations, transcripts and notes become a short list of moments, each one carrying where it came from.
A board, not a blank page
Drafts, Ready, Scheduled and Posted, dragged along as they move, with a week grid and a month view behind a toggle.
A cadence you set
Tell Sonar how often you mean to post on each platform. The meter measures you against your own goal, not a platform average.
A weekly deck
Five drafts a week, dealt from your moments, your story bank and what your niche is arguing about. Keep the ones that are yours.
Write
Sound like yourself, on both platforms.
The Intelligence Pack is a profile built from your real posts: your rhythm, your vocabulary, your stance, the length of your lines. Every draft is held to it, and every edit you make before posting teaches it. What a post written this way looks like.
One voice, two registers
LinkedIn and X come from the same identity. Each speaks its own room, and an edit on one never teaches the other.
An editor, not a chat window
The co-pilot carries everything Sonar knows about you and your arena into every message, makes the call rather than asking, and renders drafts as real platform cards.
Standing rules
A preference you state once becomes a rule you can see and switch off in settings, rather than something you retype every week.
Research first, when it earns it
A draft can be built on a researched dossier instead of a guess, and it wears its own register when it is.
Study
Learn from the posts that won.
A watchlist of the people you measure yourself against, captured weekly with their real numbers, plus a pool of top posts from beyond your bubble, tagged by the hook that made each one work. Borrow the structure, never the words. How to turn that into a strategy.
Your arena, weekly
Rivals and top voices, their posts and their follower counts, ranked by what earned attention rather than by who shouted.
A steal file
Save any post worth studying. The pool keeps its numbers and its hook type, so a pattern is a pattern and not a hunch.
The niche brief
What your corner of the platform argued about this week, read from full articles, with the collisions where your view differs.
Borrow their craft
Rewrite a draft in the technique of a writer you admire, in your own voice. Technique, never costume.
Measure
Count what actually moved.
One ledger per platform. Every number carries its source, its trend and the switch that lights it, and a number Sonar cannot honestly read is shown as unlit rather than guessed. What LinkedIn impressions actually count.
Your own posts, with their numbers
Every post you have published, sortable by recent or by how far it beat your own average.
The weekly edition
Your week written like a front page: what moved, why, and the one thing to do about it next week.
Your own analytics, read by you
A Chrome extension reads the figures LinkedIn shows only you, in your own browser, and only the ones LinkedIn labelled.
A positioning scorecard
Seven dimensions of how you show up, dated, with the change since last time and this month's assignment.
Show
Record the take you keep putting off.
Video is what the feeds reward and what most founders never ship. The Studio removes the excuses: the script is already written from your week, your branding is already burned in, and the take drafts its own caption.
A teleprompter recorder
The script scrolls beside the camera, captions and frame in your own kit, portrait for reels or wide for a take.
Scripts on tap
Five ready-to-say scripts a week, written from your niche, your calendar and what you stand for.
Cards and carousels
Any post becomes a branded quote card or a carousel in your theme, and Sonar recommends which shape the post actually is.
A photo wall
Photos you drop in are described once, then matched to the drafts they belong with. No generated pictures, ever.
Publish
Ship to LinkedIn and X.
Connect the platform and a scheduled post goes out on its slot, text, image, carousel or video. Or copy it and post by hand, which stays a first-class path. Publishing to LinkedIn and to X.
The slot is your morning
Nine in the morning means yours, wherever you are. The queue hands over the post and its media together.
X physics, applied
A take too long for one post becomes a native thread at the real character limit, counted as one piece of content.
Reshare, quote, react, reply
Somebody else's post can be boosted, quoted with your framing, answered with a post of your own, or replied to in your voice.
Nothing leaves without you
Every draft is approved by a person. There is no mode where Sonar writes and publishes in the same step.
Deliberately absent
What Sonar will not do.
Four things this platform refuses on purpose. Each one is a decision in the code, not a roadmap item.
No automated engagement
No comment bots, no auto-likes, no connection blasts. Sonar writes and it publishes what you approve. Nothing acts on the platform as you while you are away.
No invented pictures of you
Visuals are quote cards and carousels in your theme, or video you actually recorded. Sonar never generates a picture of a person.
Colleagues never reach a draft
A meeting becomes a moment, and the moment loses the names. The people in your week are why the post exists, never characters in it.
Nothing posts without you
A scheduled post is one you approved and dated. There is no setting that lets Sonar write and publish in the same breath.
The longer version is on security, and the questions founders ask first are answered on answers.
One plan
Every feature, no tiers.
There is one plan and everything on this page is in it. 7 days free, then $99 a month or $990 a year. See the plan, or read how a week becomes a post.